Younger Optics launches new summer campaign

The promotion includes the release of new point-of-sale materials and other sunglass advertising that marks a dramatic departure from previous campaigns. The advertising artwork features the dragonfly, which possesses unrivalled sight in the insect world and can perceive the full colour spectrum, UV light and light polarisation.The campaign likens NuPolar to the dragonfly, and counter cards, window displays – large including posters and decals – and digital content are all available.“We know that only a small proportion of all lens sales are polarised. This represents a substantial growth and profit opportunity for practices because the benefits of quality polarised lenses will appeal to most patients,” Younger Optics ANZ sales and marketing manager Mr Craig Johnston said.“Launching this new point-of-sale to support eyecare professionals when recommending polarised lenses is of great importance to us. Not only will practice profitability increase, we know patients will also be satisfied with the performance and quality of NuPolar.”The NuPolar range is suitable for most frames including large fashion frames, wraps, sports frames and rimless and comes in a wide range of prescriptions and materials. It is available in three gradient tints in addition to five solid tints, while its proprietary HT Film Technology offers excellent film adhesion with no risk of delamination, or lens colour fading.More information: