A new myopia control lens from Tokai Optical, a glimpse into the revolutionary Nuance Audio hearing glasses from EssilorLuxottica, and newly imported retinal imaging technology are among highlights ODMAFair25 attendees can expect from trade exhibitors.
The event is taking place later this month (27-29 June 2025), with the national optical industry’s key suppliers leveraging it as an opportunity to present their latest lens products, frames, equipment, software and services.
Three decades of creativity, passion, and artistic exploration
Join Eyes Right Optical to celebrate Face à Face’s 30th birthday, marking three decades of creativity, passion, and artistic exploration in eyewear. Known for pushing boundaries and sculpting colour in bold, innovative ways, the brand is transforming this celebration into “3.0”– a symbol of a new chapter and a leap into the future of design.
“Embracing its artistic roots while looking ahead, Face à Face introduces a remarkable limited-edition sunglass model: the FACES,” the brand’s Australian supplier Eyes Right Optical says.
“These striking frames embody the brand’s signature elements – vivid colour fusions, geometric experimentation, monumentality, and expressive design. In this creation, colour takes on new life as three-dimensional volume, turning eyewear into wearable art.”
The two ‘Fs’ that face one another in the design aim to represent both the brand’s foundations and its forward-thinking vision. It’s said to be a celebration not just of the past, but of continuous reinvention and self-discovery through design.
“Happy 30th birthday to Face à Face – a brand where creativity always leads the way,” Eyes Right Optical adds.
Booth: 153
AI glasses to feature on EssilorLuxottica booth
Visit the EssilorLuxottica booth to enter a new realm of innovation and discover Ray-Ban I Meta, Varilux Physio extensee, Transitions GEN S, the Optopol Revo OCT and Nuance Audio.
As a preview for the Australian market, the group will present:
• Varilux Physio Extensee: Varilux Physio Extensee includes Pupilizer technology which is derived from Essilor’s AI Twinning technology and dynamic pupil modelling. The result is that wearers report +18% improvement of contrast and sharpness compared to Varilux Physio 3.0 in all light conditions, even low light.1 A Eurosyn wearer study confirmed participants experienced visual sharpness and contrast in any light.2
• Nuance Audio: described as the groundbreaking open-ear hearing software seamlessly integrated into stylish eyewear, will be showcased ahead of its launch in ANZ. A reflection of EssilorLuxottica’s vision to revolutionise the underserved hearing solutions market, Nuance Audio removes barriers that have long stood in the way of traditional hearing aid adoption.
• EssilorLuxottica will also showcase its full range of Ray-Ban Meta AI Glasse glasses (pictured) and their innovative features, ranging from built-in cameras to open-ear audio and Meta AI-powered solutions.
Booths: 20, 46, 47, 63, 64
References
1. Simulations vs Varilux® Physio® 3.0 – done with AI twinning technology during activities in near vision in various luminance – Comparison between mean’s value based on several prescriptions & materials weighted by WW sales – Internal R&D simulations – 2024.
2. Varilux Physio extensee – in-real life consumer study – Eurosyn – 2024 – France (n=79 progressive lens wearers)
Provision a thread throughout education program
ProVision will play a major role in this year’s event, leading a series of exciting workshops.
Highlights include ‘How to become a practice owner’ with business services manager Mr Mark Corduff, guiding aspiring owners through buying and selling, finance, and self-employment.
Plus, the ‘Optimising inventory’ session, with business coach Ms Laura Davies Flannagan, will offer practical strategies to boost sales and cash flow; and in ‘From probation to peak performance’ with people and culture manager Ms Leanne Jackson, she will focus on building high-performing teams within legal frameworks.
ProVision is also sponsoring the Women in Optics Breakfast, featuring wellbeing expert Ms Carli Phillips, which promotes strategies for mental and physical health in optometry.
Throughout the event, ProVision will also showcase its latest innovations including ProIntel for real-time business insights, ProSocial for effortless social media management, and updates to ProAccounts for streamlined stock and admin operations – all designed to help independent practices thrive.
Booth: 178
Medmont’s solution for serious contact lens practitioners
For practices owners serious about specialty contact lenses, Medmont is encouraging them to come experience the Australian designed and made Medmont Meridia corneal topographer.
Attendees can visit APAC sales manager Mr Jason Anderson for a live demonstration (book at jason@medmont.com), and put the Pro model through its paces.
“It’s engineered to support first-fit success and simplify dry eye subtyping and management,” the company says.
“See for yourself why Professor Richard Vojlay – renowned clinician and contact lens practitioner – credits the Medmont Meridia with bringing his practice into the 21st century.”
Prof Vojlay himself says it has “simplified the ergonomics of the image capture and has mires to die for – clear and precise and effortlessly takes excellent topography maps”.
Booth: 165
Tokai launches myopia spectacle lens
Tokai Optical is hoping to turn heads at ODMA Fair 2025 with the launch of MYOGEN.
With myopia rates on the rise globally, Tokai has entered the myopia management market with a new lens specifically designed to suppress the progression of myopia in children.
According to the company, MYOGEN has a unique honeycomb structure to control the direction of light entering the eye, focusing light in front of the retina in order to help control elongation of the eye axis. It is currently available in two indices (1.60 and 1.70) with specific coatings and a clear tint.
“Visit Tokai Optical’s stand and learn more about what MYOGEN can do for your myopic patients,” the company says.
Booth: 172
BOC unveiling latest equipment
BOC Instruments will be displaying an extensive range of equipment to suit any practice’s requirements and budget.
Its new Reticam 3100 Plus ultra-wide field fundus camera is fully automated and is designed to easily deliver a 176-degree single shot and greater than 260-degree field-of-view with 4K high-definition resolution. This fundus camera is compact with a built-in PC, also ideal where space is restricted.
The MMD VF2000 Neo visual field tester aims to improve every aspect of patient testing from patient experience and clinical results to practice efficiency, without compromising the accuracy of results.
BOC says it is equipped with the latest internal optics, able to quickly run visual field protocols with real time eye tracking and a variety of added self-guided vision tests in rich, full-colour 4K-resolution. It is compact and portable to allow testing anywhere without the need for a dedicated room.
“Our latest products also include the newly released Optovue Auto Fusion Fully Automated Combi OCT – Fundus Camera, Nidek ALScan-M Optical Biometer for myopia management, range of SBM dry eye equipment including the OS1000 Corneal Topographer with complete dry eye assessment including 3D meibography,” the company says. “Also see our new SLI-200 4K digital imaging dlit lamp boasting crystal-clear imagery with unmatched detail.”
Booth: 106
Seeking Australian-designed eyewear?
Modstyle will be showcasing an impressive lineup of new releases from its premium eyewear portfolio, including AVANTI (pictured), Eclipse, Nifties, Inface, and Kaleyedoscope. Attendees can expect to experience the bold new styles from AVANTI, stylish new titanium’s from Eclipse, Scandinavian minimalism from Nifties, the sleek sophistication of Inface, and the vibrant
creativity of Kaleyedoscope.
“From bold statement frames to refined minimalist silhouettes, Modstyle’s latest collections embrace the diversity of contemporary eyewear fashion. Each brand offers something unique for practices looking to stay ahead of global eyewear trends while offering comfort, quality, and standout design,” the company says.
Modstyle will have a major prize draw exclusive for practices that place an order at ODMAFair25.
“An exciting opportunity not to be missed. Join us at ODMAFair25 to connect with Modstyle’s friendly team, preview exclusive launches, and gain valuable insights into the future of eyewear fashion and innovation.”
Booth: 142
New lens designs touted from CR Labs
Visit the CR Labs booth to experience the future of independent eyewear solutions.
“We’re proud to showcase our Full Circle partnership with Safilo (pictured), offering a seamless frame and lens journey for practices,” the company says. “Be among the first to discover exciting new brands joining the program, expanding opportunities for your business.”
The Melbourne lens manufacturer is also launching the ECO7 lens – its sustainable, environmentally conscious solution – now available in a 1.74 high-index material. The company’s also introducing Silque, a new photochromatic lens designed for exceptional clarity and smooth transition performance.
“Plus, don’t miss the vibrant new fashion colours from our Tint Department, created to inspire and elevate your eyewear offering. Whether you’re looking to strengthen your product portfolio, explore sustainable options, or simply stay ahead of the latest industry trends, there’s something for everyone at our booth,” CR Labs says.
Booth: 125
Optos unveiling new imaging system
With ultra-widefield imaging becoming a must-have in full-scope primary eyecare, Optos will be showcasing its most popular device in the optometry setting, Daytona.
Plus, attendees will get a glimpse into the newest technology from the company, MonacoPro. ODMAFair25 will be the first Australian showing of the device, described as the only system delivering optomap red/green colour (rg), sensory retina, choroidal, green af and high resolution SD-OCT– all five-modalities captured bilaterally in just 90 seconds.
Daytona and MonacoPro deliver Optos’ renowned optomap images of approximately 82% or 200-degrees of the retina, something the company says no other device is capable of in a single capture.
With Daytona, the technology has continued to evolve resulting in “unrivaled image clarity, from central pole to the periphery, in less than 0.5 seconds”, Optos says.
The California system will also be on display. It produces images in multiple modalities including: colour rg, red/green/blue colour (rgb), red-free, choroidal, autofluorescence (AF), fluorescein angiography (FAF) and indocyanine green angiography (ICGA).
“[The system] is available in various device configurations and image modality options for the flexibility to meet the needs and budget of every eyecare practice,” the company says.
“Visit Optos during ODMAFair25 for a product demonstration.”
Booth: 75
Lumibird Medical’s one-two punch for dry eye disease
Lumibird Medical, with operations in South Australia, will showcase C.Suite – a comprehensive diagnostic and treatment platform for dry eye disease (DED).
Described as the complete dry eye solutions package for any practice or clinic set-up, it comprises two key instruments.
The first is C.DIAG (pictured right), a new-generation dry eye diagnostic aid platform incorporating artificial intelligence with reliable algorithms, based on more than a million images and clinically validated by experts.
C.STIM (pictured left) is a clinically proven, ergonomically designed IPL system with what the company describes as intuitive software, and unique Stim-ULI technology.
“Unlike other devices, C.STIM uses a flash-lamp water-cooling system to guarantee homogenous energy throughout the treatment process to maximise patient comfort,” Lumibird Medical says.
Booth: 69
Safilo spotlight on Spring/Summer 2025 collections
The Safilo stand at ODMAFair25 will be home to its market-leading customer programs and iconic Spring/Summer 2025 brand collections.
The collections include: Carrera and the newly expanded Carrera Pat Cummins Selection, Carrera Authentic Lenses, The Full Circle complete pair program, and Eyewear by David Beckham.
Attendees can also see the latest collections from other key Safilo brands, including Kate Spade New York, Carolina Herrera, Etro, Boss, and Polaroid, plus more.
The company will be launching two new and exciting brand collections in Stuart Weitzman – a luxury fashion eyewear brand from the US – and Carrera Sport, the iconic bold design for those “fashionable in sport”.
“Our sales and marketing team will be welcoming visitors to the Safilo stand where we look forward to discussing our new launches, Spring/Summer 2025 collections for our range of iconic eyewear brands as well as our market-leading customer support programs,” the company says.
“So drop by and say hello to the Safilo team to see what’s new and popular in the world of eyewear.”
Booth: 120
‘Sharp imaging, clearer insights and smarter practice’
ParagonCare | Designs for Vision works to connect eyecare professionals with advanced diagnostic technologies that support clarity, confidence, and efficiency in practice.
It’s encouraging attendees to take a look at the Nidek RS-1 Glauvas at ODMAFair25 – a high-speed OCT featuring 250,000 A-scans per second, deep learning segmentation, plus the all new CODAA 2 algorithm for sharp, high-contrast OCT-Angiography. With 16.5 mm macula scans and 4.2 mm depth, the company says it delivers fast, detailed imaging for confident glaucoma and retinal assessments – even in myopic eyes. Combining precision imaging with intelligent automation, the RS-1 is designed to streamline diagnostics and support sharper clinical insights.
“We will also showcase technologies from iCare, Tomey, Volk, and Keeler – globally recognised brands known for performance and reliability,” the company says.
“Visit our stand to take a closer look and chat with our expert team.”
Booth: 93
Elevate your sunglass offering
On the Sunglass Collective stand, attendees can expect the latest releases from its premium sunglass brands: KALEOS (pictured), Bollé, and Serengeti. It’s “a must-visit destination” for practices looking to stay at the cutting edge of sunwear innovation, design, and performance.
“Explore the bold and fashion-forward styles of KALEOS, known for pushing the boundaries of luxury eyewear design,” the company says.
“Experience the latest in sport and lifestyle technology with Bollé, offering high-performance lenses and frames engineered for outdoor adventure. And don’t miss the timeless sophistication and optical innovation of Serengeti, where classic design meets unmatched visual clarity.”
By placing an order at the show, practices can go into the draw for a major prize, an exciting opportunity exclusively for ODMAFair25 attendees. Visit Sunglass Collective at ODMA 2025 to connect with its team, preview the latest in premium sunglasses, and elevate the practice’s product offering.
Booth: 154
Nailing each touchpoint in the patient journey
The ZEISS booth will provide a comprehensive look at the patient journey through key ZEISS technology solutions and products, including the ZEISS VISUCORE 500, a combined subjective and objective refractive unit.
Delegates can also experience the ZEISS VISUFIT 1000 featuring cutting-edge digital centration and virtual try-on capabilities that streamline the lens selection and ordering process through ZEISS VISUSTORE.
A dedicated kids’ corner will highlight the importance of addressing the needs of younger patients in practice and the newly launched ZEISS DuraVision Gold UV coating (pictured) will be showcased.
Elsewhere on the booth, ZEISS will present the CIRRUS OCT, ATLAS 500 and CLARUS 700 diagnostic devices. Attendees can explore the CIRRUS OCT’s precision in retinal imaging and the CLARUS 700’s ultra-widefield capabilities.
Booth: 152
Retain your identity with the support of a group
Eyecare Plus provides business support and marketing services to more than 120 clinically-focused, independent, full scope optometry practices throughout Australia.
By joining, all member practices retain their identity within each of the three flexible membership options: branded, co-branded and unbranded.
“When you make our brand a part of your practice signage, you will enjoy territory protection which ensures you are never talking to a competitor at our conferences and workshops,” general manager Mr Philip Rose says.
“Discuss how you can enjoy zero cost membership, territory protection and succession planning with us at ODMAFair25.”
Booth: 7
HOYA showcasing suite of innovations
HOYA is the Diamond Sponsor for ODMAFair25, and over the three-day event the lens manufacturer will feature the newly released VisuPro lens (pictured), described as advanced focused lenses for the
early presbyope category.
Plus, it will unveil a new product under the Sensity photochromic lens brand.
The company expects updates on the MiYOSMART myopia control lens too and a new sustainability-focused relationship formed with Opticycle.
Attendees can also see demonstrations on the HOYA Order Centre (HOC), as well as its digital dispensing tools like HOYA Digital Fitting, and HOYA Consultation Centre 360 – all connected by the HOYA Hub.
Finally, Mr Ulli Hentschel, the company’s training and development manager, will be presenting Sunday 29 June in a session entitled: ‘Research-driven myopia management: Translating evidence into practice’.
Booth: 151
Disclaimer: Exhibitors featured in this section are partners of Insight magazine. This was created independently, and does not represent the exhaustive list of OODMAFair25 exhibitors.
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