The ZEISS VISION CENTRE by SIGO in Perth’s Westfield Booragoon has celebrated its first anniversary.
The store was opened in December 2023 by Perth business owner Mr Martin Feng and encompasses a unique shopping experience, from the store design to advanced ZEISS equipment, as well as the latest trends in frames.
The Vision Centre stores offer customised ZEISS lenses and a customer consultation journey known as the My Vision Experience by ZEISS.
A media release said the Westfield Booragoon store’s anniversary marked “a significant milestone in providing exceptional vision care to the local community.
“The event was a wonderful celebration for owner Martin Feng, his team, customers, industry and the ZEISS team.”
There are more than 300 ZEISS VISION CENTRES globally, owned and operated by independent eye care professionals.
When it opened in 2023 it was an Australian-first concept allowing practices to leverage the ZEISS brand and technology while maintaining their independence.
“Being able to leverage the ZEISS brand and open a practice with the latest in ZEISS technology and consumer experience is a privilege,” Feng said at the time.
“ZEISS has no ownership, yet this concept store enables me to leverage the brand and access the tools and processes to provide a superior patient experience.”
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