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VMD Eyewear to now supply Silhouette eyewear in Australia

Silhouette Group VMD Eyewear

Austrian eyewear brand Silhouette Group has announced a new distribution partnership with VMD Eyewear for the Australian market.

The deal builds on an existing relationship with VMD Eyewear’s associated company in New Zealand, Vision Marketing & Distribution Ltd, which has been a partner of Silhouette for more than 30 years.

“In VMD Eyewear, Australian customers will find a distributor with knowledge and understanding of our products and company values,” Silhouette said.

The new distribution partnership comes after Silhouette and Mimo Pty Ltd ended their collaboration.

“We would like to express our sincere appreciation for the long partnership we had with Mimo and the hard work of Lionel Minter, Cassandra Mow and each individual member of their team. We wish them all the best,” Silhouette stated.

Silhouette Group is a family-owned manufacturer of premium rimless eyewear and sunglasses. Since 2017, the company has been a full service provider of frames and lenses, and in 2022 recorded 1.3 million unit sales with €160 million (AU$262 m) in revenue.

VMD Eyewear is a specialist in sourcing high-quality eyewear with distribution facilities across Australia, New Zealand and the UK.

For inquiries about frames and spare parts, VMD Eyewear can be contacted on 1800 449 845 or

“Your request will be processed as soon as possible. We ask that you give VMD the time necessary to bring in your orders from Europe and to offer you service in Australia, as expected from a Silhouette distribution partner,” VMD said.

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