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Vision Eye Institute appoints Amanda Cranage to replace James Thiedeman as CEO

Vision Eye Institute (VEI) has announced a change in its leadership with CEO Mr James Thiedeman stepping down after more than five and a half years at the helm.

It has appointed Ms Amanda Cranage, a long-standing member of the organisation, to the CEO role, effective immediately. Thiedeman’s departure marks the end of a transformative era for VEI, the organisation said.

“Under his guidance, the company has achieved remarkable growth, expanded its market reach and solidified its position as a leading player in the industry – despite the challenges of a global pandemic, increased healthcare costs and workforce shortages.”

Thiedeman said it had been a privilege leading an organisation that transforms the lives of patients every day.

VEI is Australia’s largest private ophthalmology provider and operates eleven day surgeries through Vision Hospital Group.

James Thiedeman served five and a half years as CEO of Vision Eye Institute.

“VEI extends its deepest gratitude to James for his exceptional leadership, dedication, and countless contributions to the organisation’s success. In this time of transition, VEI remains steadfast in its commitment to continuous delivery of exceptional patient care,” the organisation said.

“With that commitment in mind, we welcome Amanda Cranage, a respected and accomplished leader, to her new role. Having served VEI for several years in various pivotal positions, Amanda possesses a profound understanding of the organisation’s core values, culture and strategic direction.”

VEI said that throughout her tenure at VEI, Cranage has consistently demonstrated exceptional leadership skills, innovative thinking and an unwavering commitment to the core mission of the organisation: the delivery of exceptional patient care.

“Her extensive industry knowledge, combined with a deep understanding of customer needs, positions her perfectly to steer VEI toward continued success and growth,” the organisation said.

With more than 30 years’ experience in both the public and private healthcare sectors, Cranage brings a wealth of knowledge and expertise as the new CEO and managing director of Vision Eye Institute and Vision Hospital Group.

Beginning her career as an orthoptist, she transitioned to operational management more than 16 years ago, marking the start of her leadership journey.

Previously responsible for driving and growing the Victorian and Brisbane businesses, Cranage successfully led the development of Panch Day Surgery in Melbourne, a major refurbishment of RiverCity Private Hospital (Level 3) in Brisbane, and the extensive expansion and refurbishment of Vision Eye Institute’s Footscray consulting facility in Melbourne.

She has also held the nationwide responsibility for health fund negotiations for Vision Hospital Group and executive responsibility for the national projects portfolio.

“I am thrilled by the opportunity to lead this exceptional team and drive our organisation towards new heights of success,” Cranage said.

“As I move into the role of CEO, I am committed to upholding the values and principles that have been the foundation of VEI’s success.”

Cranage is also chair of the board of directors of Alina Vision, a social enterprise that aims to address the rising demand for eye health services in the world’s most underserved communities.

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