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‘Virtual try on’ unveiled for Transitions Signature GEN 8 lenses

Transitions Optical has launched a new customisable digital tool that allows patients to see themselves in its latest lens offering before entering a practice.

Australian patients can now access the Transitions Virtual Try On Tool on their desktop, mobile or tablet devices, minimising the need for physical contact in an optical practices during COVID-19.

Wearers can experiment with the range of Transitions Signature GEN 8 colours.

The new immersive augmented reality experience allows patients to choose from a selection of frame styles and then experiment with Transitions Signature GEN 8’s different lens colours.

Transitions Optical Asia Pacific general manager Mr Stuart Cannon said patients can experiment with different looks and explore which best suits their style before heading in-store.

“In a COVID safe world, it’s more important than ever before to enhance patients’ digital journey through customisation and convenience,” he said.

The technology is designed to give users a realistic, interactive experience wearing Transitions lenses in auto-sized frames in real time. It also enables them to control the photochromic activation across all lens colours and to capture downloadable photos in all stages of tint.

“We encourage practices to promote the tool to patients before coming into the practice via communications such as recalls, newsletters and social media,” Cannon said.

“The tool can also be used by eyecare professionals in-store to help the patient choose the best Transitions lens colour for their frame style.”

The Transitions Virtual Try On tool is currently available on Transitions.com. Eyecare professionals can direct their patients to Transitions.com/VTO to experience the tool.

The company is also launching new imagery from its ‘Transitions for All’ campaign, enabling practices to refresh their point-of-sale.

Available for free, practices can order point-of-sale materials including posters, counter cards, dispensing mats, as well as social media content here.

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