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Vibrant NuPolar campaign taps into new consumer behaviour

In time for peak sunglass season, Younger Optics has launched a new NuPolar campaign to appeal to a shift in consumer behaviour, along with a suite of new point-of-sale materials for practice use.

According to the lens maker, quality outdoor vision solutions have become increasingly relevant as people spend time outdoors in a COVID safe manner for socialising, recreation and exercise. Coupled with extended time outdoors and consumers’ heightened focus on health and quality of life, it says the appeal of polarised lenses has become greater.

Younger Optics’ new NuPolar campaign ‘You’ve Never Seen Better’ uses scenery images that are bright, vibrant and crisp. They aim to represent the vision NuPolar polarised lenses provide for wearers.

Commenting on the initiative, Younger Optics ANZ sales and marketing manager Mr Craig Johnston said: “Now more than ever, patients want and need quality eyewear that will enhance their time outdoors.

“Not only do patients want exceptional vision and protection, they are also willing to pay for quality lenses. Eyecare professionals can be confident about recommending NuPolar for its reputation for consistent and durable quality.”

The campaign can be brought in-store with new point-of-sale material. There is a choice of four different window posters – one side features striking scenery as seen through NuPolar lenses and the other side shows models wearing NuPolar. Also available are a choice of window decals and counter cards, new patient brochure, social media content and demonstration tools.

NuPolar is available in solid, gradient, mirror and photochromic styles in a range of colours and materials. For more information and to order point of sale, demonstration tools and social media visit youngeroptics.com.au.