In conjunction with the launch, UNSW is running a “Defy Dry Eye” social media campaign to raise awareness about the disease and highlight recent research. SOVS project officer Ms Nicola Kapo said the initiative was part of a final year Masters of Clinical Optometry research project that had been undertaken by its students.The launch material states that given many dry eye cases rain untreated, the university is aiming to have “as many organisations, practices, associations and individuals on board with this campaign.“We believe that together we can drive awareness for the condition and educate the public on the latest treatments available,” the release states.UNSW will be posting daily updates on its social media channels until August 10, and is asking eyecare professionals to engage with the content and, where possible, refer patients to the new clinic.
Optique Line introduces Aikō Eyewear to its brand portfolio
Australian eyewear supply and fit solutions company Optique Line will introduce Aikō Eyewear – the latest addition to its brand...