The decision to close the facility at Lonsdale, South Australia, was announced on 14 April.
Transitions Optical’s president, Mr Paddy McDermott, said: “Transitions Optical communicated to our Australia ployees on April 14 that we are restructuring our commercial organization to focus on supporting our direct customers, optical lens manufacturers
Fourteen of our Australia and New Zealand associates are affected and will receive a comprehensive package of separation benefits appropriate to their positions and tenure, including outplacent services.
The company is committed to helping impacted ployees find new ployment as professionally and respectfully as possible. We do not take these decisions lightly and have made these changes to increase efficiency, continue to strengthen the Transitions brand, and drive growth across the photochromic category for all of our customers.
The international optical market continues to evolve, and supply routes of Transitions product into Australia and New Zealand have evolved greatly in recent years.
The majority of the product destined for the ANZ market is supplied to laboratories in overseas locations. That development has greatly reduced the necessity for a dedicated operation in Australia.
Transitions Optical strategic focus is to provide our supply partners with technical and marketing support to enable and leverage their already extensive resources within the Australia and New Zealand markets. Both markets are very important for us and this change in approach is focused on optimizing our partner relationships to our mutual benefit.
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