Transitions launch new point-of-sale materials

Eyecare practices are now able to access a fresh set of Transitions Optical’s latest point-of-sale materials.The materials include window and wall posters, counter and reading cards, dispensing mats and consumer brochures.The new marketing campaign’s the is ‘Which Transitions Lens are you?’ and offers patients the choice between three of the company’s technologies – Transitions Signature, Transitions XTRActive, and Transitions Vantage. Transitions Optical general manager Mr Stuart Cannon said the selection of point-of-sale materials was aimed at better supporting eyecare professionals in Australia.“The choice offered by the Transitions family of brands means eyecare professionals can better fulfil patient needs and personal preferences, ultimately leading to greater patient satisfaction,” he said.“This year we appointed a new sales team that’s working closely with practices and we’ve developed new eyecare professional training. The training helps practices get up-to-speed on our family of brands, patient insights, how to realise the opportunity of Transitions lenses and increase profitability, along with dispensing tips.”GALLERY