Transitions XTRActive Polarized has taken out the Silmo d’Or award in the Vision category at the leading international optics tradeshow, Silmo Paris, in the same month the product launched in Australia.
Released in Australia on 1 September, the clear to dark polarised photochromic lens is designed for very bright light and reflective glare exposure.
The latest lens in the Transitions XTRActive range of extra dark lenses, the polarised lenses become extra dark outdoors and achieve a polarisation efficiency of up to 90%, which is similar to polarised sunglasses. The lens also darkens in the car for light protection on the road.
Mr Stuart Cannon, Transitions Optical Asia Pacific general manager, said the award at Silmo Paris (24-27 September) recognises the latest breakthrough innovation from the company.
“Having broken the paradigm of conventional polarisation and traditional photochromics, we are honoured to receive recognition with the Silmo d’Or for the Transitions XTRActive Polarized lenses,” Cannon said.
“Transitions XTRActive Polarized addresses the need for extra darkness for wearers who are frequently exposed to bright light and reflective glare. Outdoors vision is sharper with wearers experiencing a larger view and more vivid colours.”
Indoors under lower light intensity, Transitions XTRActive Polarized lenses remain clear with a hint of protective tint to reduce the glare from harsh indoor lighting.
The company said Transitions XTRActive Polarized lenses are not polarised indoors. As a result, wearers can use their digital devices without having to worry about a polarised lens obscuring their view of the screen.
“Transitions XTRActive Polarized filters blue light from sources such as digital devices and screens. It also filters even more blue light outdoors where the sun is the highest emitter of blue light. The lenses also block 100% of UVA and UVB rays,” Transitions said.
Compared to the previous generation, Transitions XTRActive new generation is 35% faster to fade back indoors, along with being darker in hot temperatures and darker in the car.
Full list of Silmo d’Or award winners by category
- Technological innovation in eyewear: Rolf Spectacles with Amur 02 plant-based eyewear
- Children: JF Rey with Tralala 8750
- Sport: Metaoptics with Metasport Shield
- Vision: Transitions Optical with Transitions XTRActive Polarized
- Material/equipment: Mei with EasyFit Trend
- Optical frame (brands and labels): Eschenbach Optik with Mini Eyewear 743012-60
- Sunglasses (brands and labels): Maison Sarah Lavoine x Ateliers Roussilhe with Thyra MSL 04 C8
- Optical frame (eyewear designer): Henau with Lunam
- Sunglasses (eyewear designer): Rigards with model RG2046WD
- Jury’s special jury: Vava eyewear with CL0016
- Prix 1ere Classe: Histoire de Voir with FIL S8
Win a car
To celebrate the launch of the new XTRActive technologies, Transitions Optical is giving eyecare professionals the opportunity to win a car up until the end of 2021.
The grand prize is an MG ZST Essence, with runner-up prizes consisting of 10 x iWatch Series 6, 10 x $500 Kathmandu voucher and 10 x $200 Rebel Sport voucher. Eyecare professionals receive three entries when they order a Transitions XTRActive technology, and one entry when ordering Transitions Signature GEN 8, Transitions Drivewear and Transitions XTRActive style mirrors.
Several resources are available to eyecare professionals in relation to the new Transitions XTRActive products including short education modules, social media content, and newsletter and website content. Point of sale materials are also available to order. These resources can be accessed through Transitions Plus. Eyecare professionals who have not previously registered for Transitions Plus can do so using the registration code InsightXA.
For more information about the new Transitions XTRActive range and promotion, visit www.XTRActive.com.au.