Many independent optometry practices struggle to convert web browsing consumers into fully fledged customers because their websites are neither optimised for patient acquisition, nor are they regularly updated. But a new strategic alliance between ProVision and EyeCarePro is working to overcome that in Australia.
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Menicon sets sights on consumer connection with new MyMiru website
Japanese contact lens manufacturer Menicon has launched a new consumer-facing website that’s now accessible in Australia.
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Iconic low vision charity rebrands
Guide Dogs Australia has rebranded to better communicate the breadth of services it provides to people with low vision or blindness, the organisation has announced.
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