Transitions XTRActive Polarized has taken out the Silmo d’Or award in the Vision category at the leading international optics tradeshow, Silmo Paris, in the same month the product launched in Australia.
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Transitions Optical launches new extra dark lens range
Transitions Optical is releasing two new technologies in its extra dark photochromic lens range, Transitions XTRActive Polarized and Transitions XTRActive new generation.
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Gift card give away for eyecare professionals
Transitions Optical is giving away 200 VISA gift cards valued at $50 each to eyecare professionals that register and complete education modules as part of its relaunch of the Transitions Plus portal.
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An evolution from function to lifestyle and fashion
Transitions Optical was one of the world’s first lens brands marketed directly to consumers. Insight details its transformation from a company with a niche product aimed at functional and clinical needs, to a lens portfolio that fulfils the protection and fashion requirements of a broader market.
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Transitions Optical offering cash prizes to eyecare professionals
Transitions Optical is giving away $15,000 in cash prizes to eyecare professionals who order its products during the months of October and November.
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‘Virtual try on’ unveiled for Transitions Signature GEN 8 lenses
Transitions Optical has launched a new customisable digital tool that allows patients to see themselves in its latest lens offering before entering a practice.
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Transitions reinvents photochromic system in new lens design
Transitions Optical has responded to consumer demand for a photochromic lens that features faster fade back without compromising lens darkness, with the launch of its next-generation Transitions Signature lenses.
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