marketing
A one-stop-shop for patient attraction and retention
Staff across Ocula’s independent optometry network grew tired of their intricate appointment booking system. It’s now been streamlined thanks to ...
An evolution from function to lifestyle and fashion
Transitions Optical was one of the world’s first lens brands marketed directly to consumers. Insight details its transformation from a ...
Making your eyewear known in the digital age
Insight explores how optometrists and eyewear retailers are using cost-effective and creative marketing techniques to attract patients in today’s ultra-competitive ...