Making the independent optometrist look good

Zacharia Naumann Optometry has made its frames range a defining feature of its practice. Practice manager BERNIE ZACHARIA explains how a 15-year partnership with Eyes Right Optical has helped the business flourish in the face of increasing competition. Read More

Making your eyewear known in the digital age

Insight explores how optometrists and eyewear retailers are using cost-effective and creative marketing techniques to attract patients in today’s ultra-competitive market landscape as more consumers venture online. Read More