Many independent optometry practices struggle to convert web browsing consumers into fully fledged customers because their websites are neither optimised for patient acquisition, nor are they regularly updated. But a new strategic alliance between ProVision and EyeCarePro is working to overcome that in Australia.
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How to get the most out of digital marketing during Covid-19
We outline the two key drivers marketers should focus on in aligning their digital strategy in the face of the Coronavirus crisis.
By Zelda Tupicoff, COO, Prime Creative Media
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