Specsavers has announced it will launch more than 100 new sunglasses throughout the 2019 spring/summer season, with the company recently unveiling the first wave.
Featuring prominently throughout the collection are XL oversized square frames and sharp-angled cat-eye sunglasses, in addition to the colours pink and brown.
“Over the past few years, we’ve seen sunglasses get a complete makeover and this season they’re going from a supporting to a starring role,” Mr Stig Engelbreth Hansen, global head of product design for Specsavers, said.
“We are seeing customers moving away from more functional styles to more statement-making pieces that express individualism.”
Designers who have collaborated with Specsavers on the new collection include Carla Zampatti, Kym Ellery, Alex Perry and Collette Dinnigan. Specsavers’ own in-house designs also feature, alongside a new range by Kylie Minogue.
“Vintage inspired, the return of oversized square frames is both glamorous and statement-making. Practical and trendy, these frames are ideal for the summer months, offering protection from the sun’s rays,” Engelbreth Hansen said.
“The classic cat-eye is also getting a funkier look this season. A fashionable favourite for decades, they aren’t going out of style any time soon. A cat-eye pair of sunglasses will always have you looking stylish by the pool or on the beach.”
A new addition to Specsavers’ portfolio will be Dutch fashion house Viktor & Rolf, with three sunglasses launching later this year as part of a new, exclusive collection for the chain.The new designs will launch throughout the 2019 spring/summer season, and be available both in store and online.
