Specsavers has been named among Australia’s top retailers in delivering exceptional customer service, according to new reports from KPMG and Reader’s Digest.
The company was ranked second in KPMG’s Customer Experience Excellence 2024 Australia Report. The annual list recognises brands that Australians feel deliver personalised service, provided greater value for money and a deeper level of understanding of what customers need.
KPMG’s 2024 Report surveyed over 2,500 Australian consumers asking which brands deliver the best customer experience. To view the full list, click here.
In addition to its #2 ranking in the KPMG report, Specsavers has won gold in both the Optometry and Hearing Services categories in Australia and New Zealand at the Reader’s Digest 2025 Quality Service Awards.
“For 11 consecutive years, the awards have invited everyday people to share their thoughts on which companies deserve to be acknowledged for their customer service excellence”, said Reader’s Digest editor-in-chief Ms Louise Waterson.
“It’s clear that customers expect companies to understand their unique needs, and customer service excellence remains a core indicator of a business’s success and longevity in the market.”
Specsavers retail director Mr Dominic Savill said: “We’re thrilled to have been recognised in not one, but two prestigious rankings by our customers. At Specsavers, we aim to bring our customers the highest standards of service and expertise.
“Receiving such great feedback in surveys such as this is a great reminder that we’re delivering the type of customer service we aspire to. It’s something that each of our team members should feel exceptionally proud of.”
Reader’s Digest commissioned independent market research company Catalyst Consultancy & Research to survey customer opinions of a range of service providers. A total of 2,500 Australians and 1,570 New Zealanders of a mixed demographic were asked to rate their experience of service provided by Australian and New Zealand based businesses.
A complete list of Australian winners is available on the Reader’s Digest website here and the New Zealand winners list can be viewed here.
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