For the fifth year running, Specsavers has been named the most trusted optometry brand in Australia and New Zealand by Reader’s Digest Magazine as part of the 25th Annual Most Trusted Brands survey.
Voted by Australians and New Zealanders, Specsavers has been recognised as the brand that consumers trust the most for their eye health between 2020-2024.
The annual survey is based on independent market research bringing together consumer opinions on leading brands across 68 categories in Australia and 67 in New Zealand. A total of 4,300 Australians and 1,800 New Zealanders of a mixed demographic were asked to rate their levels of trust in well-known brands.
With Specsavers topping the optometry category, EssilorLuxottica-owned OPSM and Optical Superstore were the runners up. Specsavers was also a runner up in the hearing services category.
Dr Ben Ashby, Specsavers clinical services director ANZ, was thrilled the company had been acknowledged through the survey.
“Specsavers is committed to providing our customers with a mix of greater choice, high quality, accessible and affordable eye and hearing care,” he said. “Receiving such great feedback in this prestigious consumer survey is a fantastic reminder that we’re on the right track and something we’re really proud of.
“We know that customers turn to us for expert eyecare, provided by local, highly qualified optometrists. We’re proud to be a brand that can be trusted to consistently deliver the best health outcomes to all our customers.”
Ashby said from store partners through to team members in stores and support offices around Australia and New Zealand, every Specsavers team member has played an important role in building this trust with our customers.
A complete list of Australian winners is available on the Reader’s Digest website here.
The New Zealand winners list can be found here.
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