Safilo Group is acquiring a minority stake in Spaarkly, a company that specialises in developing e-commerce solutions using augmented reality technologies.
Safilo’s collaboration with Spaarkly began in December 2022 when the eyewear company launched Polaroid’s new “Instant Try-on” experience, allowing people to virtually and instantly try the new Polaroid collection.
Users can scan a QR code with a smartphone, which Safilo said then offers a “fast, immersive, and enjoyable purchasing experience” that links virtual and physical media touchpoints.
Since then, Safilo has been using Spaarkly’s ARshades, a suite of software and services for virtual eyewear try-on, to enhance above all Polaroid and Carrera’s e-commerce websites.
“We are proud to strengthen our partnership with Sparkly, an innovative start-up specialised in augmented reality and the development of solutions for e-commerce. This partnership aims to leverage Spaarkly’s capabilities, bringing to the market increasingly advanced AR solutions and other disruptive, cutting-edge products,” Safilo CEO Mr Angelo Trocchia said.
“In line with our digital transformation strategy we want to keep looking for ‘sparkling’ solutions, which can enhance and support the development of our DTC and BTB channels, offering final consumers and clients alike new shopping experiences and selling opportunities.”