Safilo Group has signed an exclusivity agreement with Bollé Brands aimed at the acquisition of SPY+ and Serengeti, two US brands operating in the sports/outdoor and high-end eyewear segments.
Together, SPY+ and Serengeti generated sales of about A$55 million (US $39 million) in 2025.
“Completion of the proposed transaction is subject to consultation with the competent bodies and customary closing conditions,” Safilo said in a press release on 21 April 2026.
“The transaction is in line with Safilo’s previously outlined strategy, focused on the selective acquisition of brands capable of strengthening the group’s presence in high-growth segments, further enhancing its home brands portfolio, which include Smith, Carrera, Polaroid and Blenders.”
Safilo said SPY+, an authentic and well‑established brand in the world of sports and sunglasses, would further bolster Safilo’s presence in the sport/outdoor channels, thanks to its strong complementarity with Smith.
“The brand enjoys solid credibility among athletes and consumers, as well as a well-developed presence in the direct‑to‑consumer channel,” Safilo said.
Serengeti, building on decades of brand history, would represent a key asset for Safilo in the high‑end eyewear segment, standing out for the excellence of its mineral lenses and a strong American heritage, Safilo said.
“These elements support a distinctive and premium positioning at the intersection of luxury, innovation and performance,” the company said.
Safilo, a global player in the eyewear industry, has been creating, producing, and distributing sunglasses, prescription frames, outdoor eyewear, goggles and helmets for more than 90 years.
It reaches about 100,000 selected points of sale worldwide with a wholly owned network of subsidiaries in 40 countries and more than 40 partners in 70 countries.
