Italian eyewear manufacturer and key supplier to Australian independents Safilo Group has renewed its global licensing agreement for Missoni brand eyewear until the end of 2029.
Since singing their first agreement in 2020, Missoni has represented a significant brand in Safilo’s women’s luxury fashion portfolio with collections characterised by the fashion house’s “iconic textiles and colours”.
“We are very proud to renew our partnership with Missoni,” Safilo CEO Mr Angelo Trocchia said.
“In only four years of collaboration we have been able to strongly develop the eyewear category, in particular in the main European markets and in North America. This renewal offers us a new and stimulating opportunity to consolidate and broaden our distribution, continuing to work together with the brand.”
Mr Livio Proli, CEO of Missoni Spa, was glad to confirm the license renewal with Safilo.
“The construction of lasting and solid relationships with our partners is, for us, a fundamental priority, as it allows us to develop high-quality projects that can lead to long-term success,” he said.
“During these past four years, the significant contribution of the eyewear category has been one of the driving factors of our growth that will further benefit from this agreement in the upcoming future.”
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