Leading eyewear manufacturer and distributor Safilo Group and New York-based label rag & bone have renewed a multi-year global licensing agreement for men’s and women’s sunglasses and optical frames.
Making the announcement in New York on October 21, the two companies said their first five-year licensing agreement commenced January 2018 and the renewal will be effective as of January 2023.
Mr Marcus Wainwright, rag & bone’s CEO, founder and chief brand officer, said the company was looking forward to continuing their partnership.
“We are very pleased to continue our partnership with Safilo whose expertise and reputation as one of the world’s most skilled eyewear players is undisputable,” he said.
“Safilo has been a trusted collaborator for five years and we look forward to continuing our partnership, pushing the envelope of rag & bone eyewear with a shared dedication to quality and attention to detail.”
Mr Angelo Trocchia, CEO of Safilo Group, said the rag & bone brand appeals to fashion-conscious customers.
“The renewal of the rag & bone licensing agreement is the result of a successful partnership that perfectly aligns with our portfolio strategy of offering locally relevant eyewear brands,” he said.
“The brand speaks to a precise fashion customer; it’s designed out of our New York design studio and the close collaboration with the fashion house has provided us the unique ability to successfully capture and translate rag & bone’s directional design and effortless urban style.”
More information about rag & bone can be found here.
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