Safilo Australia has expanded its iconic Carrera brand of sunglasses and optical frames with the introduction of the Carrera Woman Collection.
A media release supporting the launch said the collection was fully dedicated to the female segment with the development of dimensions which better fit a feminine face, providing a wider selection of the Carrera style for consumers.
“Stylish and bold, the new Carrera Woman Eyewear Collection introduces fashion-inspired and iconic sunglasses and optical frames featuring distinctive shapes to highlight the wearer’s personality.”
The collection includes the Flag and Signature clusters, offering both bold as well as more traditional shapes conceived for ladies.
Safilo says the collection will appeal to a woman who “exudes confidence without showing off”.
“Her style is uniquely and unapologetically her own: effortlessly cool, put together, and bold without being flashy. Her aura captures people’s attention; she is noticed without even trying to be.”
The new Carrera Woman Collection has a new take on the traditional Carrera designs with its own temple styling, branding, logo usage on the lenses and iconic details on the eyewear.
The new collection also carries the iconic Carrera “Flag” design but uses a new ivory colour to distinguish it from the traditional range and offer a more feminine appeal.
For more information, practices can contact their Carrera sales representative or Safilo on 1800 252 016.
