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Safilo introduces new Missoni collection

Safilo has unveiled the latest female collection from Italian luxury fashion brand Missoni to the Australian optical market

At two recent virtual launch events out of Sydney, Safilo Australia launched the range comprising 30% sunglasses and 70% optical, which are available in 33 styles and 161 colours.

The collection is said to feature premium quality materials in the distinctive colour combinations and modern reinterpretation of Missoni’s iconic textures. The optical price point ranges from $260 to $420, while sunglasses are $310 to $420.

Missoni has split the range into a heritage and seasonal collections, featuring cat-eye wraparound sunglass, squared sunglasses, butterfly sunglasses, pilot sunglasses and squared optical frames designs.

The new Missoni collection has both sunglass and optical designs.

“The contemporary yet timeless elegance of the new eyewear collection, echoing a seventies-inspired feeling, is mirrored in the oversize squared or rounded shapes, proposed as modern reinterpretations of the frames from the Maison’s archives,” Safilo said.

“Innovative technologies and graphic designs define the utmost lightness of the architectures, highlighted by unique colour combinations, in a balanced mix of transparencies in the materials and refined coloured textures.”

According to Safilo, Missoni’s signature knitted graphic patterns – such as the distinctive zig-zagare a distinguishing feature of the new collection.

These have been enhanced thanks to innovative manufacturing techniques: either with the authentic Missoni fabrics incorporated into the frames or stylised into graphic textures on the lenses. They also feature on the acetate temple-tips.

The collection features colours from the Missoni colour palette, such as rusty orange, as in the shades of the lenses or in the exclusive Havana colours of the acetates, as well as the natural shades of pink, green and blue.

The collection is now available to Australian optical professionals.