Safilo Group, a global business in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets, and performance apparel brand Under Armour have renewed their global licensing agreement for Under Armour branded eyewear until 2031.
A media release said that, through the renewed agreement, “the companies will offer lightweight, versatile eyewear solutions – both sunwear and prescription – that support athletes on and off the field with stylish designs that maximize comfort and fit, eliminate distractions and improve visibility”.
“We are enthusiastic about extending our successful partnership started in 2020 with Under Armour,” said Mr Vladimiro Baldin, chief licensed brand and global product officer, Safilo Group.
“Their vision of innovation, quality and performance perfectly match our strategy. Safilo will keep on investing in design and technology to create products that empower athletes and consumers in their everyday life.
“We are thrilled to continue this journey, leveraging on Under Armour’s growing consumer base in North America and in the rest of the world.”
Mr Yassine Saidi, chief product officer for Under Armour, said: “As Under Armour works to infuse the best of design and innovation across our product categories, we look forward to continuing to partner with Safilo on high quality eyewear for athletes and consumers around the world.
“Safilo shares our brand’s commitment to executing intentional, quality designs that combine style, versatility and performance. Together, we are committed to pushing the boundaries of what eyewear can achieve.”
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