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Safilo Group and Amazon launching new Carrera Smart Glasses

Carrera Smart Glasses

Global eyewear company Safilo Group and multinational tech company have announced the launch of the new Carrera Smart Glasses with Alexa, a voice-controlled virtual assistant.

The two new frames will combine Alexa technology with Italian design. According to a statement, the glasses will feature open-ear audio technology which directs sound to the ears without covering them, while minimising what others around can hear.

The company said the glasses will have up to six hours of continuous media playback or continuous talk time on a full battery charge. The Carrera Smart Glasses will be available in the US market only.

“Safilo has always looked to the future with an innovative approach, and this is why we are very proud to collaborate with Amazon on this innovative project, offering our Italian design and the unique style of Carrera Eyewear,” said Angelo Trocchia, CEO of Safilo Group.

“Furthermore, we are proud to combine our well-established traditional wholesale distribution model – which encompasses eyecare retailers, chains, department stores, specialised retailers, and boutiques – with Amazon’s incredible online distribution.”

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