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Safilo and HUGO BOSS renew licensing agreement until 2030

Safilo HUGO BOSS

 

Global eyewear player Safilo Group and premium fashion and lifestyle company HUGO BOSS have announced the early renewal of their global licensing agreement for the BOSS and HUGO eyewear collections, until December 2030.

In a statement, Safilo said it has constantly supported the growth of BOSS and HUGO in the eyewear category with high standards of quality, cutting-edge design, a distinctive selling proposition and a robust distribution network spanning all regions. It said that both brands represent a point-of-reference in the eyewear landscape, catering to a diverse consumer base that recognises the uniqueness of the eyewear collections.

“We are delighted to early renew our partnership with HUGO BOSS, a highly valued partner for Safilo, and representing an exceptional asset in our portfolio. I am glad that in just a few years we will celebrate the 20th anniversary of our partnership which began back in 2006,” Safilo Group CEO Mr Angelo Trocchia said.

Angelo Trocchia, Safilo Group CEO. Image: Safilo Group

Mr Daniel Grieder, CEO of HUGO BOSS AG, said the partnership with Safilo aligned with the company’s global growth strategy.

“The remarkable rebranding of BOSS and HUGO in the last two years, fully embraced and executed by Safilo in the eyewear collections, paves the way for a bright and successful future of the brands in all our markets and distribution channels.”

“Our CLAIM 5 growth strategy is broad-based. We want to grow across all regions, touchpoints, and brands, as well as in all product areas. Safilo perfectly supports our growth in the eyewear segment and is a key player in the industry with high quality standards and a strong distribution network worldwide,” he said.

“We are excited to continue the successful and long-term partnership with Safilo and are convinced that we have the right partner at our side to leverage the full potential of BOSS and HUGO in the global eyewear business.”

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