German lens manufacturer Rodenstock has announced its new corporate philosophy, which emphasises the degree of customisation possible in its premium progressive lens offerings.
The messaging centres on how individualised measurements allow its lenses to be customised with thousands of data points, subsequently providing the sharpest possible vision to wearers.
B.I.G. Vision for All, which stands for Biometric Intelligent Glasses, debuted at Germany’s opti 2020 trade fair in January. According to Rosenstock the new messaging represents a paradigm shift for individual progressive lenses.
“At Rodenstock, we determine the biometrics of the whole eye,” Mr Anders Hedegaard, Rodenstock Group CEO, said.
“This includes its length and several thousand data points in the eye – far beyond industry standards.”
All this biometric data is collected using a combination of the company’s lens technology and the DNEye scanner, which measures the individual anatomy of a patient’s eye instead of relying upon standardised figures. Between all these factors, Rodenstock states it is able to develop a lens that provides the sharpest possible vision at any angle and various distances, including in the glasses’ peripheral zones.
Rodenstock says this is in response to the standard measurements that are typically used to create a pair of glasses, such as eye length, spherical and astigmatic power of the cornea, and anterior chamber depth, only matching 2% of eyes globally.
“This narrow mind-set has focused on understanding the eye just from the limited perspective of a standardised reduced eye model, and not from an understanding of individual eyes,” Dr Dietmar Uttenweiler, head of research and development and strategic marketing lenses, said.
Instead, Rodenstock’s technique uses the precise data of each individual eye to create a unique biometric model to make a lens that matches the wearer down to the micrometre.
This results in up to 40% sharper vision at near and intermediate distances and an 8.5° wider field of sharp vision at near. Based on a Rodenstock study of wearers, 88% of participants noticed greater visual comfort with their DNEye glasses compared to their old glasses, 92% experienced sharper vision than before, 84% experienced better contrast vision and 87% experienced reduced adaption time.
Alongside the new philosophy, the company is rolling out advertising materials, alongside a film and other promotional materials, to assist dispensers when appealing to both new and existing customers. All material can be viewed on the company’s website here.
