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Rodenstock Australia and Eyebenefit strike supply agreement

Ophthalmic lens manufacturer Rodenstock Australia has been named as a preferred supplier to national buying group Eyebenefit, as the two companies announced they have entered into a strategic supply agreement.

Rodenstock general manager Mr Tim McCann said he believes there is a “natural alignment” between Eyebenefit and Rodenstock, and the partnership will further strengthen independent optical practices.

Tim McCann

The company recently unveiled the latest innovations in its ophthalmic lens portfolio in Australia, featuring new B.I.G. NORM lenses that incorporate a precise AI-based biometric model of the eye using only the four standard refraction values.

The new lens portfolio falls under Rodenstock’s B.I.G. Vision For All philosophy that was introduced in 2020 and which stands for a paradigm shift in individual progressive lenses, the manufacturer said.

Mr Ken Rogers, director of Eyebenefit, said the company was proud to announce a partnership with Rodenstock Australia.

“We are excited to bring this new alliance to light, expanding options and reward to our members. Rodenstock’s values align seamlessly with ours at Eyebenefit and we see them as the perfect addition to our ever-growing group supporting independent practice,” he said.

Head-quartered in Moorabbin, Victoria, Eyebenefit has been operating as an optical buying group for independent owner-operated optometry stores for more than 10 years.

Hoya, Bausch + Lomb, CooperVision and Safilo Group are among its preferred suppliers.

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