Specsavers has once again been named the ‘Most Trusted Optometry’ brand in Australia and New Zealand by Reader’s Digest magazine as part of the 24th Annual Most Trusted Brands survey.
Voted by Australians and New Zealanders for the fourth year in a row (2020 – 2023), Specsavers is recognised as the brand that consumers trust the most for their eye health.
It was also ranked 11th in The Top 20 Most Trusted Brands.
Specsavers Audiology Australia has also been recognised for the ‘Highly Commended’ award in the category ‘Hearing Services’, for the second year running, and Specsavers Audiology New Zealand was also listed as ‘Highly Commended’ for the first time.
Dr Ben Ashby, Specsavers director of optometry, welcomed the news.
“It is great to see that our customers recognise us as a brand that provides a mix of greater choice, high quality, accessible and affordable eye and hearing care,” he said.
“We know that customers turn to us for expert eyecare, delivered by local, highly qualified optometrists. We’re proud to be a brand that can be trusted to consistently deliver the best health outcomes to all our customers.
“This acknowledgement is a testament to all our partners and store teams working tirelessly every day to ensure that expert eyecare is available for all Australians and New Zealanders.”
The 24th annual survey of Most Trusted Brands is based on an independent market research survey with a representative sample of more than 2,800 Australians and 1,700 New Zealanders across 74 categories of products and services.
The survey reflects consumers’ opinions on which brand they think is the best in its category and is conducted across 41 countries with a global readership of over 35 million.
Reader’s Digest said the survey results reinforce the fact that retaining trust during difficult financial times requires innovation, adaptability and, above all, excellence.
“Coming out of the pandemic years and head-first into a period of high inflation, has encouraged the best brands to regroup and work even harder to secure customer trust by pursuing innovation that reflects the ever-changing needs of their customers,” Reader’s Digest Editor-in-Chief Louise Waterson said.
She said that despite the post-pandemic period being the toughest for generations, many brands have chosen exciting new rebranding strategies, designed to capture the attention of customers, celebrate their strength and reinforce their commitment to future growth.
“For award-winning brands, the complex challenges created by the current economic environment has only reinforced their determination to work harder to retain the trust of their current customers and attract the trust of new ones. Trusted brands are consistent, reliable and value-for-money—while also cleverly improving and expanding their existing practices to suit their customers’ needs and concerns.”
A complete list of Australia winners is available on the Reader’s Digest website.
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