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ProVision introduces new business resource for next generation of independent owners

ProVision has created a new resource that provides optometrists with the know-how to launch their own independent practice or lift the performance of an existing business.

The independent network – with more than 450 member practices across Australia – introduced LaunchPro in late 2020, which it says is “the complete resource to opening your independent practice with confidence, support and success”.

“We created LaunchPro with the primary purpose of providing everything you need to know to create and launch your independent optometry business, as well as providing established practices with an invaluable resource to grow the practice across all stages of the business life cycle,” the organisation stated.

Andrew McKinnon.

Mr Andrew McKinnon, CEO of Optometry NSW/ACT, said he was excited by the resource’s potential.

“LaunchPro tells you in a really digestible form how you go about putting together the elements that give you a really good chance of success when launching a new practice, acquiring an existing practice, or renewing and improving your practice,” he said.

“Any business is at risk of becoming stale over time. The way you keep the excitement in your business, both for you and your patients, is to renew and refresh every so often. LaunchPro takes you through the elements that are critical in allowing you to take a dispassionate look at your practice and see where you could improve it, how you could tweak it, and how you could make it more rewarding for you and your patients.”

ProVision is focused on ensuring a thriving future for independents who it says have the clinical freedom to put patient interests ahead of business interests. The ability to choose their own mode of practice, areas of special interest, equipment, product suppliers, positioning, marketing, people, location and other business decisions are among the key benefits of independent optometry.

ProVision’s experts have created a 100-point LaunchPro checklist. It details each required action and corresponding lead time that enables optometrists to follow their 18-week prioritised plan that will set them up for success in their independent practice.

Learn more about LaunchPro and receive a complimentary LaunchPro checklist here.

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