ProVision has announced the successful launch of ProSocial, an innovative digital content hub that combines both ProVision-created content and supplier partner assets in one central location.
In a media release, ProVision said that, since its exclusive launch to ProVision Members in November 2024, the platform had attracted more than 160 users and now housed more than 2,500 digital assets.
“Built on the industry-leading Brandfolder platform, ProSocial serves as the first unified repository for optometry social media content,” it said.
Users can browse and search an extensive collection of social media images and videos, customisable Canva and Mailchimp email templates, and comprehensive social media guides and tutorials – “all specifically designed for optometry practices and easily searchable”.
“In today’s digital-first environment, social media has become a crucial tool for patient acquisition; staying active and relevant is a must,” the release said.
“ProSocial allows users to quickly find topical, expertly designed content that’s ready to post on practice social media accounts.”
Key ProSocial features include:
- A unified portal housing both ProVision and Supplier Partner content.
- Over 2,500 (and growing) digital assets, ready to share on Facebook, Instagram and other social channels.
- Monthly updates that allow users to engage with key dates and events.
- Professional Canva and Mailchimp templates.
- Industry-specific social media tips, training and resources.
- AI-powered search capabilities allowing users to instantly find assets for unique topics, clinical themes, events and products.
“Practices no longer need to search far and wide for engaging content to share. ProSocial brings together professional optical assets, timely posts, and industry content in one central hub.”
Those keen to learn more and head to optom.provision.com.au/prosocial.
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