Sustainable Australian eyewear brand Project Green has strengthened its partnership with ONE TREE PLANTED after recently planting a further 2,318 trees as part of the Forest Fire Recovery project.
For every frame sold, the award-winning eyewear label – supplied by Eyes Right Optical – plants a tree through ONE TREE PLANTED. Since the launching in September 2023 at O=MEGA23, Project Green has planted more than 3,500 trees globally, with 1,203 trees planted in the Amazon rainforest in October 2023.
As part of its latest efforts, Project Green has had trees strategically planted in areas of Canada such as British Columbia and Alberta, regions heavily affected by record-setting fires. This initiative not only aims to reforest damaged lands but also supports the rehabilitation of habitats for iconic biodiversity.
Ms Lisa Wymond, national brands manager at Eyes Right Optical, said reforestation was recognised as one of the most effective methods to restore lands ravaged by wildfires, and Project Green’s contribution underscores a commitment to environmental restoration.”By planting these 2,318 trees, Project Green is actively contributing to the restoration of ecosystems devastated by forest fires,” Wymond said.
“Project Green aims to create a positive impact for generations to come, ensuring a healthier and more sustainable environment for everyone.”
Eyes Right Optical will be showing the latest from Project Green at O-SHOW24 in Sydney in May. For more information, visit https://www.eyesright.com.au/projectgreen
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