A poll of contact lens wearers has found that 89% rate comfort as the most important factor when choosing ones to buy.
Acuvue, a contact lens brand owned by Johnson & Johnson, announced the findings from a new Ipsos research survey that showed how eye health and clear vision affect Gen Z’s self-image and perception of others.
Generation Z (Gen Z) is the generation of people born between the late 1990s and the early 2000s.
According to a media release, the survey of Americans aged 18 to 28 years old found that 90% of respondents felt having the ability to see themselves and their peers more clearly significantly boosted their confidence.
Although 6 in 10 American Gen Zers surveyed require vision correction, only 15% had been fitted with contact lenses.
Other key highlights from the survey included:
- 83% of Gen Z respondents said they more easily connect to people when they see them clearly.
- 82% of those who wear contact lenses said doing so makes them feel more confident.
- 89% of contact lens wearers state that comfort is the most important factor when choosing contact lenses.
“We know Gen Z embraces comfort, not just in the physical sense, but emotionally as well – the comfort of expression and living authentically,” said Mr Chris Yarashas, vice president, US marketing, vision, Johnson & Johnson.
“We launched the ‘Seen with Acuvue’ campaign to evolve how we think about comfort, and encourage Gen Z to express themselves, and feel comfortable not only in contact lenses, but in their own skin. We want the next generation to truly feel ‘Seen with Acuvue.’”
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