Established independent business Peter Baker Optical in Caringbah, NSW, has become the latest practice to join George & Matilda Eyecare (G&M).
Founding optometrist Mr Peter Baker and optometrist Mr Nigel Whittle, along with two support staff, join G&M’s expanding community of practices, which also recently added Rolfe Optometry Group, Optometrist Menai and Albany Creek Optometrists.
“Our long-established independent business, Peter Baker Optical, is known for exemplary customer service, outstanding care and product expertise for over 35 years. I was looking to partner with a likeminded and client focused company,” Baker said.
“The opportunity to partner with George & Matilda Eyecare to use their back office and administration systems, together with leveraging their resources, will allow us to provide even greater care and attention to our loyal clientele.”
Baker said the ability to retain the business’ team and maintain high professional service levels was also fundamental in their decision to choose G&M.
“The flexibility of G&M’s business model during partner negotiations was extremely important and we got the outcome we were looking for. We certainly are looking forward to the next 35 years,” Baker said.
Whittle said the G&M model presented an ideal transition.
“After many years of a career in optometry, I realised I needed an exit strategy – one that works for both myself and is in the best interests of my patients,” he said.
“Having established and grown this practice over 20 years ago, we’re now seeing third and fourth generations of the same family; their future eyecare needs are important to me. At some time, I will move on, so a transition phase was identified; the George & Matilda model ticked most of the right boxes.”
More reading
Rolfe Optometry Group’s nine practices join George & Matilda
Optometry practice in Menai joins George & Matilda
George & Matilda expands with Albany Creek Optometrists
