Carrera Eyewear, a proprietary brand of Safilo Group, has announced Australian Test and One Day International cricket captain Mr Pat Cummins as its brand ambassador.
According to a statement, Cummins is more than one of Australia’s greatest sportspeople, embodying the Carrera spirit of continuously defying oneself “and proudly approaching life standing out from the crowd”. With a career in international cricket that has seen him rise to the top of the sport, Cummins is said to be a perfect match for Carrera’s commitment, blending contemporary lifestyle and sport attitude.
“We are thrilled to welcome Pat Cummins to the Carrera family,” Mr Alberto Macciani, Safilo global head of home brands and communication, said.
“Pat has some incredible achievements in cricket, and he greatly embodies the Carrera DNA, always taking action for what he believes on and off-field. Carrera is globally recognised as one of most iconic eyewear brands with a contemporary and stylish approach, and we believe Pat Cummins demonstrates these qualities perfectly.”
According to Safilo, Cummins has long been a fan of the brand and will be featured prominently in Carrera’s upcoming campaigns in key countries showcasing the latest optical and sun collections.
“I’m honoured to be joining the Carrera family as brand ambassador and I’m excited to be in partnership with a brand that not only offers exceptional quality but is a globally recognised brand with a strong heritage and outstanding style. Moreover, I feel great in my Carrera’s,” Cummins said.
The campaign will commence in India this month, to coincide with the 2023 ICC Cricket World Cup. As part of the campaign, Cummins will be featured wearing a selection of Carrera optical and sunwear styles.
Carrera is one of the eyewear industry’s key players and an iconic eyewear brand synonymous with pioneering design and outstanding quality, Safilo stated.