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Home Company updates & acquisitions

Optique Line introduces Aikō Eyewear to its brand portfolio

by Staff Writer
April 15, 2024
in Company updates & acquisitions, Eyewear & frames, Frames, Products
Reading Time: 2 mins read
A A
Image: Optique Line.

Image: Optique Line.

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Australian eyewear supply and fit solutions company Optique Line will introduce Aikō Eyewear – the latest addition to its brand portfolio – at O-SHOW24 in May.

“At Aikō Eyewear, we believe that the true essence of style lies in the subtleties — the fine line between bold and harmonious, the balance of playfulness with sophistication,” the company said.

Image: Optique Line.

Designed in Australia, Aikō is said to be a testament to innovative design, merging “Nordic elegance, Japanese minimalism, and the vibrant essence of Australian style” into a unique, and wearable fashion statement.

The brand name is aimed towards millennial and younger generation X-ers who are said to value technological savviness, work-life balance, and a sense of individuality and social responsibility.

“Aikō Eyewear stands out through its eclectic and vibrant designs, offering distinctive, quirky frames that encourage personal expression and spark conversations,” Optique Line said.

Image: Optique Line.

“Aikō Eyewear will compliment your style rather than take over the conversation. Its value proposition is rooted in offering innovative and high-quality eyewear that reflects the wearer’s personality, fuses global aesthetics, and prioritises quality and innovation at a reasonable price point.”

Optique Line is committed to ensuring every piece from Aikō not only enhances personal style but also stands as an “echo of cultural richness and personal expression”.

Image: Optique Line.

More reading

Optique Line reveals new arrivals from NOS Eyewear and Stepper Eyewear

Latest eyewear releases for Australian independents in 2023

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