Optique Line showcased its latest brand offerings at O-SHOW24 from 17-18 May, with a stand design that reused 70% of the materials from its previous O=MEGA23 setup.
The design – created by Optique Line marketing manager, Ms Erika Desfontaines – aimed to minimise waste and make a positive environmental impact, and garnered a positive response from attendees at the trade fair.
“By repurposing these materials, we reduced costs while significantly decreasing our carbon footprint, demonstrating that sustainability and innovation can go hand in hand,” Desfontaines said.
“Sustainability is at the core of our values. Reusing materials from previous setups minimises waste while reflecting our commitment to smarter, more eco-friendly design solutions.”
She added the stand was designed with attendees in mind, aiming to create a “familiar, friendly, and inviting experience”.
“Our goal was to make attendees feel like they were browsing a pop-up retail store, where conversations flowed naturally, and the collection was easily accessible.”
Beyond the exhibition, the remaining materials from Optique Line’s O=MEGA23 stand were repurposed to refit the company’s boardroom, which served as a modern showroom to showcase its latest eyewear collections.
“This initiative maximised the utility of our resources and created a dynamic space for internal showcases and client presentations,” Desfontaines said.
The design featured a bespoke feature wall with Memphis artwork showcasing the company’s brand family.
“Aikō’s bold brand story inspired the Memphis artwork on our stand, and how I personally see the brand in terms of design, blending art deco and pop art styles with bright colours and geometric shapes,” Desfontaines said.
These new elements added a “fresh aesthetic” while maintaining the company’s dedication to sustainability.
“We were pleasantly surprised by the turnout at O-SHOW24. Connecting with the industry and seeing what other brands are doing is always inspiring,” Desfontaines said.
“We intentionally launched Aikō Eyewear at O-SHOW to share our team’s energy and enthusiasm for the brand. The responses were overwhelmingly positive; attendees loved the first Aikō collection, and our stand received very positive feedback from everyone who visited.”
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