Optipro secures bigger supplier network, roadshows in 2025

Optipro, a buying and marketing group for independent optical businesses, is promising a stronger supplier network featuring some of the most respected names in eyewear as the industry heads into a new year.

In a statement, the company said it had put together a strong confirmed line-up including:

Opticare
Sunshades Eyewear
Domani Eyewear
Bausch + Lomb
Tokai
Hilco Vision
CooperVision
Capricornia Contact Lens
De Rigo
VMD Eyewear
Frank + Fritz
Frames Etc
Rimoptics
Vision Talent

“This diverse line-up ensures you have access to the products and services that keep your practice ahead of the curve,” the company said in the statement.

It believes 2025 is set to be a year of opportunity.

“Optipro, one of Australia’s fastest-growing optical buying groups, is here to help you seize new opportunities, strengthen your business, and deliver unparalleled patient care.

“With a rapidly expanding network of trusted suppliers and exclusive benefits, Optipro is your ultimate partner for a successful year ahead.”

The company said the optical landscape was “competitive and ever-changing” and that joining its network gave practices access to a number of tools:

Exclusive supplier relationships: Access premium lenses, frames, and eyecare solutions at exceptional prices.

Tailored business support: From high-impact marketing resources to specific operational advice, it works to understanding and supporting a practice’s unique needs and success.

Optimised stock management: Optipro’s efficient stock management solutions help practices maintain optimal levels to meet patient demand without tying up unnecessary capital in excess inventory.

Maximised ROI and profitability: By aligning with high-quality suppliers and maximising your purchasing power, the organisation helps practices increase profitability while maintaining the high standards patients expect. Optipro is dedicated to boosting business’ bottom line.

Empowering people and culture: The network offers ongoing support in areas like staff training, professional development, and creating a culture of collaboration within the practice. By investing in people, it helps to foster an environment that promotes both personal and business growth.