Optical industry campaign promotes ?Win a Mini Cooper?

The competition is part of the company’s ‘Live the Good Light’ campaign, which is designed to inspire a younger generation of glasses wearers. Aside from the new car, a $2,000 Visa Gift Card will also be awarded to the practice owner of the winner, along with 10 Coles-Myer gift cards valued at $50 each.Transitions Optical general manager Asia-Pacific, Mr Stuart Cannon, said the new campaign was created to be upbeat, stylish and forward thinking.“Our new advertising asks wearers to ‘Live the Good Light’ by trading-in their clear lenses for Transitions everyday lenses, that seamlessly adapt to the perfect tint in any light indoors or outdoors,” he said.“It donstrates the combination of science and style behind Transitions lenses and communicates how the lenses provide seamless comfort and protection from UV rays and harmful blue light.“We’re excited about this new direction to appeal to younger glasses wearers, and wanted to provide eyecare professionals with the chance to also be inspired with some great incentives,” Cannon added.An entry into the competition, which ends on August 31, can be made for every order of Transitions everyday lenses – Signature, XTRActive, Vantage – at transitions.com/win-a-mini.