Hiring the right people is only the first step to maximising business performance. MIKE KOTSIS reports that failure to place...
Read moreDetailsOne of the largest threats to eye health worldwide is myopia, and we’re not doing enough to stop it.
Read moreDetailsThe psychology of choice is an important factor when selling eyewear. GRAHAM JONES suggests optical professionals could take a lesson...
Read moreDetailsMany of those working in eye care will be aware of the introduction of new Medicare Benefit Schedule (MBS) its...
Read moreDetailsSurgeons in the UK claim to have successfully performed the world’s first eye operation using a robot.
Read moreDetailsDelegating clinical tasks to clerical staff can often be helpful or necessary – but could it be putting the patient,...
Read moreDetailsIn last month’s Soapbox, JUSTIN DURKIN from Eyecare Plus Toowoomba pointed out the issues that independent optometrists are facing today,...
Read moreDetailsThe most common complaint I hear from suppliers in any industry is that bread-and-butter (BnB) stock is not re-ordered fast...
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© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited