George & Matilda (G&M) Eyecare and Australian swimming great Ms Emma McKeon are joining forces to champion eye health in new ambassador partnership.
The five-time Olympic gold medallist has joined Australia’s fastest growing optometry company in a quest to put vision first in competitive sport and beyond.
The partnership comes on the eve of the Commonwealth Games which sees McKeon on the cusp of becoming Australia’s greatest ever Commonwealth Games athlete.
As an ambassador, McKeon’s presence and personality are expected to drive awareness of better vision and optometry needs in competitive sport, something overlooked in training and performance at both an amateur and elite level, G&M stated.
However, a long-term collaboration will see McKeon be the voice of eye health on a much larger scale when she transitions from her illustrious sporting career.
“We’re thrilled and humbled to have Emma as part of the G&M family and join us in our mission to help the world to see better, one person at a time,” G&M CEO and founder Mr Chris Beer said.
“We believe there’s a symbiosis between who we are as a company and what Emma stands for as an athlete. Intensely focused, committed, determined and proudly Australian, Emma radiates those values and attributes we strive to have as an organisation.”
Emma McKeon is a four-time world record holder, with a total haul of 11 Olympic medals in her swimming career to date, five of which are gold. She became the most successful Australian athlete at a single Olympics, and the one of only two female athletes in the world to win seven medals at one Olympics.
The partnership with G&M takes immediate effect.
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