Renowned Australian optical industry event ODMA Fair is returning in 2025 and is heading to the International Convention Centre (ICC) in Sydney over three days from 27-29 June.
Run by the Optical Distributors and Manufacturers Association (ODMA), the event is set to showcase the latest eyewear, equipment, lenses and optical related offerings within the Darling Harbour precinct providing a stunning setting for suppliers and industry professionals in attendance.
O=MEGA, an event jointly owned by ODMA and Optometry Victoria South Australia (OVSA), which was cancelled in 2021 due to COVID and last ran in 2023, will not run in 2025. ODMA and OVSA will continue to explore potential future collaborative event opportunities that work for both parties.
ODMA CEO Ms Amanda Trotman stated ODMA Fair in 2025 would allow the organisation to expand on the O-SHOW offering that has been popular in recent years.
“At O-SHOW, we must limit exhibitors to no more than four booth spaces and whilst we love the format and boutique feel, it will be great to enable those wanting more space to expand their presence and to allow for a broader range of exhibitors to be invited to participate,” she said.
“All those with services to offer the optical industry will be invited to exhibit – frames, lenses, sunglasses, accessories, equipment, devices, buying groups and business services.”
ODMA will be expanding the event speaker line-up and seeking out both optical and business presenters to address key areas of interest for attendees to address their business challenges.
A key feature of the speaker program will be consideration of the amount of time required to cover specific topic, rather fitting sessions into hourly time slots.
“We feel this approach to presentation content which compliments and runs in harmony with a major products and services trade fair, will set this event apart, especially given there is already a broad range of CPD focused events on offer for optometry professionals, whether that be live local events or virtually,” Trotman said.
“An event taking place at the end of financial year should also assist those wanting to invest in larger orders, as it provides for making purchases within the current or following financial year. The event will be one that welcomes everyone involved in an optical practice – optometrists, dispensers, front desk, practice managers and business management.”
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