The peak industry body launched the first edition of its new-look website on Monday, following consultation with mbers and state organisations, and an “exhaustive” search for a suitable web developer that could provide the latest technology.According to OA, the site’s most significant advancents include:
- Single ‘sign on’ – said to be the most complex aspect for the web developers to install, mbers no longer need to login multiple times to traverse between OA’s various digital platforms.
- Advanced search – modelling Google, information will now be easy and quick to find
- Intuitive content delivery – as it understands user behaviour, the website will serve tailored content to meet individual mber needs
- User tracking – providing OA a deeper understanding of the information that mbers find most relevant
{{quote-A:R-W:400-I:2-Q:“We were determined to build a site that added significant value to our mbers and likewise, that provided us with an advanced mber engagent platform” -who:Lyn Brodie, Optometry Australia}}OA president Mr Darrell Baker said the organisation had braced “the most advanced technology available” to meet mber dands for fast and easy access to information, education programs, networking and community building.“The new Optometry Australia website is perfectly aligned with the organisation’s strategic goal of leading, engaging and promoting optometry, optometrists and community eye health,” he said.OA CEO Ms Lyn Brodie added: “We were determined to build a site that added significant value to our mbers and likewise, that provided us with an advanced mber engagent platform.“Our goal is to ensure that our site is information rich with content that supports mbers in their practice of optometry. Extensive feedback from mbers, an exhaustive search for the right technology and web developer, and a thorough development plan have assisted us to meet our goal.”OA claims this is the first phase of the new website rollout, with additional features planned to be added over time. More reading:Optometry Australia takes lead on blue light debateStalate continues over optometry industry pay awardsOptometry Australia pushes for more change in MBS Review
