O-SHOW24 is a chance for Australian optical practice owners and staff to see and experience the latest in ophthalmic lenses, frames, technology and services. Insight spotlights some of the key product launches to look out for ahead of the event 17-18 May 2024 in Sydney.
Bollé Safety – a leader in prescription safety eyewear
Bollé Safety, a leading manufacturer of safety eyewear, says it understands how important it is to meet customers’ prescription eyewear needs. That’s why it offers a range of prescription safety eyewear options for an ideal fit in most environments. Providing protection, style and comfort, Bollé Safety says it uses the most advanced lens technology, ensuring customers will be safe on the job.
The AS/NZS 1337.6.2012 approved frame range, on display at O-SHOW24, can be ordered to suit wearers’ specific prescriptions and work environments, with most frames available in four lens options: single, bifocal, progressive and extended near vision.
“You can also choose from a range of lens options, such as polarised for outdoors, blue light protection for office work and photochromic for varying light levels. The Bollé Safety Eyewear range also offers our exclusive PLATINUM, anti-fog and anti-scratch coating,” the company says.
“The range of frames includes both metal and polycarbonate, with different degrees of curve and in a variety of colours, lens-shapes and sizes to suit the task at hand, as well as the wearer’s face shape and colouring. Also available in the range are risk specific frames that provide protection against environments with extreme dust, gas, or chemical hazards.”
Booth: 74
Project Green – stepping toward a more eco-conscious fashion industry
Eyes Right Optical is introducing the latest release from eco-conscious brand Project Green, including the new model ‘Gum’ inspired by the beauty of the gum tree. Crafted with care, these frames are said to boast richly coloured acetate resembling nature’s vibrant hues, paired with durable single-piece stainless steel temples subtly embossed with the brand’s logo.
Aligned with Project Green’s sustainability commitment, for every frame sold, a tree is planted through the ONE TREE PLANTED Foundation, aiding in environmental preservation.
“By choosing Project Green, wearers not only enhance their style but also support a greener future. With biodegradable acetates from Mazzucchelli and sustainable materials used throughout production, each pair embodies a step toward a more eco-conscious fashion industry,” Eyes Right Optical says.
“Join Project Green and Eyes Right Optical in their mission to positively impact the planet – one stylish frame at a time. Experience the beauty and purpose of Project Green’s latest release, where fashion meets sustainability, and every purchase makes a meaningful difference.”
Booth: F35 & F36
Cylite to reveal latest additions to HP-OCT software
Cylite is an Australian company that manufactures the world’s first Hyperparallel OCT (HP-OCT). The company says its HP-OCT is a revolutionary technology that creates, for the first time, true volumetric images of the anterior and posterior segments.
After a successful launch at the end of 2023, Cylite is seeking to continue its momentum at O-SHOW24.
“Visitors to the Cylite booth will be able to see the newest version of the Focus software, featuring a more extensive corneal topography offering, including sagittal height and elevation maps covering both cornea and sclera – ideal for scleral lens fitting,” the company says.
Additionally, visitors will learn about the addition of axial length progression graphs as well as the agreement with Professor James Wolffsohn’s group – Wolffsohn Research – to integrate its recently launched PreMO myopia management application into the Cylite Focus software.
Booth: 27
Why more independents are turning to Tokai optical
Tokai Optical is hoping to turn heads at O-SHOW24, with a range of innovative lenses designed to optimise vision and personal style. Some highlights include:
• NeuroSelect progressive lens: offering patients a new level of visual comfort. Using neuroscience technology, NeuroSelect quantifies human sensation to deliver “a truly comfortable and affective visual experience”.
• High Resolution single vision lens: “See the world in stunning detail” with Tokai’s latest single vision technology. These lenses provide a wider field of view, free from distortion, thanks to the design that mimics how light travels through the fovea centralis, the eye’s central point of sharpest vision.
• Unleash your style: People can express themselves with Tokai’s extensive range of lens colours. There are 14 shades to choose from for polarised lenses, or explore the fashionable tint options that not only reduce glare but also allow the wearer to make a bold statement.
• World’s thinnest lens material: Tokai says its 1.76 index lens material is the thinnest available in the world. This innovation ensures glasses are lightweight, comfortable, and aesthetically pleasing.
Booth: 3, 4
Device Technologies: the latest from Topcon, plus more
As a leader in the medical technology field for more than 30 years, Device Technologies provides high calibre of medical supplies across Australia, New Zealand, and Asia. In 2024, its ophthalmic technologies team is bringing innovation from Topcon, Haag-Streit, Reichert, Heine, Frey and PlenOptika.
With myopia management an expanding area of focus in eyecare, Device Technologies provides two solutions in Myah from Topcon and Lenstar Myopia from Haag-Streit.
“The Myah offers additional functionality in dry eye diagnosis for flexibility and space saving, reducing the need for multiple devices. Also space saving are the Maestro 2 OCT and photo, the second-generation Maestro OCT from Topcon,” the company says.
“We are pleased to also bring European quality from Heine and Frey, as well as handheld devices from Reichert and PlenOptika. Join us at our booth to meet with our team and view our solutions.”
Booth: Equipment 2
MOREL Lisa ‘a dynamic fusion of three acetates’
New MOREL series ‘Lisa’ is described as a dynamic fusion of three acetates, each boasting impeccable finishes, and forming a visually striking collage that amplifies charm threefold.
Supplied by Morel Australasia, the “meticulous craftsmanship by MOREL” is evident in the front work with its intricate multiple bevels, enhancing the frame’s individual personality, the company says. A powerful presence of acetate not only balances the composition of the frame but also works to create a seamless aesthetic link between the diverse colours.
“Crafted entirely from acetate, the Lisa series guarantees both quality and durability. MOREL’s innovative hinge design, engineered for comfort, eliminates the need for screws or soldering, ensuring effortless wear. The bold design approach not only elevates the MOREL’s aesthetic appeal but also underscores its practicality and reliability, making it a standout choice for those seeking both style and substance in their eyewear.”
Booth: F33 & F34
HOYA is helping to transform the patient experience
HOYA’s stand at O-SHOW24 will showcase live the collection of new state-of-the-art systems and apps designed to transform practices and provide a streamlined personalised experience for patients.
The first of these is HOYA Digital Fitting (HDF), a patented portable, smart centration software that takes accurate and precise fitting measurements. The app delivers a comfortable and technologically advanced experience for the patient, without the need for a jig or other attachments.
Hoya Consultation Centre 360 (HCC360) will also be on display. It’s a tool designed to streamline the patient journey as practice staff walk them through the frame and lens selection. It provides for a more personalised experience using lifestyle surveys, product demonstrations and tailored recommendations.
Meanwhile, Hoya Ordering Centre (HOC) is a next generation ordering platform. Being a web-based application, it requires no local set up. Catalogues are updated automatically, and include an Advanced Lens Order Consultation Tool, plus a Favourites menu to give users quick access to preferred lens designs.
Finally, Hoya visuReal (pictured) has undergone a transformation with AI integration. The AI-powered algorithm has been meticulously trained to significantly reduce manual adjustments, resulting in a simpler, more efficient and more accurate, as well as a less user-dependent process.
Booth: 14, 15, 16
Discover how Optos monaco can benefit your practice
Monaco is an exciting new way for eyecare professionals to enhance their clinical exams, according to its manufacturer Optos. The system is the only ultra-widefield retinal imaging device with integrated spectral domain OCT. It produces a 200° single-capture optomap image in less than ½ second and provides cross-sectional 40° OCT views of retinal structures.
According to the company, Monaco enables a rapid multi-modality capture featuring colour, autofluorescence and OCT scans, for both eyes, in as little as 90 seconds. It can quickly capture a six-image, multimodal overview of both eyes. Visualising multiple image modalities at the same time enables the practitioner to detect pathology in the various views, improving clinic flow and efficiency.
Optos states that optomap has been shown to enhance pathology detection and disease management, and to improve clinic flow. The integrated OCT further contributes to this capability. With optomap, OCT scans are precisely registered to corresponding optomap images facilitating detailed examinations, follow up scanning, and visit to visit comparisons.
Booth: 11, 12, 13
Wearing AVANTI with pride
Modstyle “is spreading love and celebrating diversity” with the latest release from AVANTI eyewear, introducing the vibrant and exciting ‘PRIDE’ sunglass that is a new variation to the beloved AVANTI ‘Heart’ collection.
According to the company, the piece is crafted using a sophisticated lamination technique and layers of colourful acetate to create a stunning rainbow effect, symbolising unity and inclusivity.
“With every ‘PRIDE’ sunglass sold, Modstyle pledges to donate $AU5 to the Elton John AIDS Foundation, contributing to the fight against HIV/AIDS and supporting vital research and programs. By wearing your AVANTIs with pride, not only do you exude style and confidence, but you also make a meaningful difference in the world,” Modstyle says.
“Join the movement, celebrate love, and stand in solidarity with the LGBTQ+ community by embracing the ‘PRIDE’ sunglass from AVANTI. Together, let’s make a statement and support a fantastic cause while looking absolutely gorgeous.”
Booth: F31 & F32
The arrival of ZEISS VISUCORE 500
ZEISS is presenting ZEISS VISUCORE 500 – a high-precision system combining objective and subjective refraction. It is designed to quickly deliver precise data regardless of the size of the refraction room or the level of staff experience.
According to the company, the demands for a digital, holistic experience when visiting an eyecare professional have grown. ZEISS VISUCORE 500 reflects this, offering a state-of-the-art instrument that automatically guides the operator through the process.
“ZEISS VISUCORE 500 is ideal when space is limited, with a footprint of 0.8 square meters. Built-in mirrors and a lens make it possible to physically create an optical focus in the distance. This small footprint may allow for another refraction lane to expand your exam capabilities, or to use valuable space more efficiently,” the company says.
“ZEISS VISUCORE 500 can be integrated into the ZEISS ecosystem for a seamless workflow. It is controlled using an iPad via the ZEISS VISUCONSULT 500 where the refraction values are transferred to the available centration unit and ultimately become an automated part of the order via ZEISS VISUSTORE.”
Booth: 49, 50, 51, 52
OptiMed’s exclusive trade floor offers
Ophthalmic industry supplier OptiMed is exhibiting the latest in equipment innovation from leading manufacturers at OSHOW24.
The company’s team of product specialists will be showcasing the newest product highlights from established global suppliers and brands. New products will also be unveiled for the first time and exclusive offers for those who wish to purchase at the event.
OptiMed will also be incentivising customers wishing to trade in their old OCT and visual field perimeters to the latest in Optopol Technology. Pre-booked time slots are essential and can be requested via sales@optimed.com.au to schedule a viewing.
Booth: Equipment 3
Rodenstock assists practices to deliver individualised eyecare
With individualised healthcare considered a growing global trend, ophthalmic lens company Rodnestock says many practitioners are incorporating this into better patient experiences and outcomes that is, in turn, delivering healthy financial practices.
“Visit the Rodenstock stand at O-SHOW24 and discover how Rodenstock can assist your practice deliver individualised healthcare through patient journey, premium products, latest instruments and programs.”
Booth: Lens 4
A hive of activity on the Safilo booth
Safilo is anticipating an engaging O-SHOW24, with visitors to the booth able to experience the latest from leading brands and new initiatives.
Attendees can explore Safilo’s best-sellers from major brands including Carrera, Boss, Kate Spade, Carolina Herrera, Eyewear by David Beckham, Isabel Marant, Polaroid and more.
They can also find out more about the launch of a new luxury fashion brand from the Italian fashion house, Etro, and the next exciting stage of the Carrera and Pat Cummins campaign (pictured).
Plus, Safilo will detail new brand and product additions to the Full Circle program, run in partnership with CR Labs, which delivers “a simplified omni-channel experience and unmatched value for your practice”. The booth will also showcase new brand support materials and customised visual merchandising opportunities to help practices make an impact with customers.
Booth: 53-56
Eyecare Plus offers independents flexibility
Owned by its members, independent optometry network Eyecare Plus offers three membership options: branded and co-branded which include an exclusive territory, as well as unbranded.
“All three have access to our extensive digital marketing, media planning, benchmarking, buying group benefits, business advice, optometrist events, staff training and many other services like helping with a practice purchase or sale,” the organisation says.
Booth: 1
Bollé’s sunglasses for water sports enthusiasts
A feature of the Sunglass Collective stand will be the Bollé AIRDRIFT. These sunglasses are designed for water sports enthusiasts, featuring a flat rectangular frame for a stylish lifestyle appeal.
Constructed from lightweight and floatable materials with Air Float technology, these sunglasses can float horizontally. The base 8 model, incorporating Fin Shield technology, offers a wide field of view and excellent coverage, including on the sides.
“Enhanced with snap hinges and Thermogrip rubber on temple tips and nose pads, they provide exceptional comfort and stability. As part of the React for Good campaign, the AIRDRIFT is composed of 45% bio-based material. Available with Volt+, Bollé’s advanced high contrast and polarised lens, these sunglasses offer top-tier performance for outdoor activities,” the company says.
Booth: F7, F12
What it means to be an ODA member
O-SHOW24 attendees can learn more about Optical Dispensers Australia (ODA)’s membership options and upcoming events.
The organisation is Australia’s peak support body for the optical dispensing profession. Established in 2022, the ODA community is made up of real everyday people who work as or alongside optical dispensers.
“Our members all have different levels of experience but have one very important thing in common, a desire to be the best they can be in a profession that requires a variety of skills,” ODA says.
“Joining ODA offers optical industry professionals exclusive benefits and resources aimed at enhancing their careers, skills, and professionalism. Membership includes access to Australia’s leading CPD program for optical dispensers, among other perks such as networking opportunities and career advancement support, making ODA an essential partner for optical dispensers and affiliated employees seeking success in their field.”
Booth: 18
Marchon presents the latest in multiple collections
Eyewear company Marchon is encouraging attendees to visit its exhibit at O-SHOW24 as it showcases the latest collections from Nike, Paul Smith, Ferragamo and Calvin Klein.
“Representing versatility, sporty-chic, and timelessness, these collections offer the perfect frame to upgrade any look. Stop by our booth to discover Marchon’s cutting-edge trends and innovation. See you out there,” the company says.
Both: 80, 81 and 83
NOTE: Exhibitors featured in this section are partners of Insight magazine. This was created independently, and does not represent the exhaustive list of O-SHOW24 exhibitors.
