Safilo is set to exclusively launch Under Armour’s eyewear collection into the Australian and New Zealand market at O-Show this month.
Under Armour, headquartered in Baltimore, Maryland and founded in 1966, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories.
According to Safilo, Under Armour’s new eyewear collection is represented by four key product clusters.
“Its Performance collection – a combination of both optical and sunglasses – is the highest benchmark for athletic eyewear, designed to meet specific athletic needs during training and competition,” Safilo said.
“The Versatile collection is also a combination of both optical and sunglasses. Designed to enhance everyday life, from training, to gameday, to life beyond the locker room, these frames give a sporty touch for an everyday athlete.”
Under Armour’s Outdoor and Youth range will also be on display at O-Show with the Performance and Versatile collections.
Its Outdoor range is a sunglass-only collection, ideal for activities including fishing and hiking, while its Youth range offers stylish frames that are lightweight, comfortable and durable, in a combination of optical and sunglasses.
Powered by one of the world’s largest digitally connected fitness and wellness communities, Under Armour innovative products and experiences are designed to help advance human performance.
Under Armour has a star-studded line-up of sponsored brand ambassadors including American actor Dwayne “The Rock” Johnson, NBA basketball player Stephen Curry, American football quarterback Tom Brady, American baseball player Bryce Harper and American professional golfer Jordan Spieth.
Be one of the first to see the new Under Armour collection at Safilo’s stand (booth 6-9) at O-Show. Make an appointment with Vivek Sehdev (0417 221 312), Dave Stewart (0439 136 284) or Martyna Kurnyta (0417 223 384) to view the collection.