New transitions campaign targets younger demographic

Advertisents for the ‘Live the Good Light’ campaign will run across multiple digital media platforms in Australia in the coming months, and will feature people in work and social settings enjoying the light with Transitions lenses.{{quote-A:R-W:450-I:2-Q: What we have tried to do with this campaign is to show young people in their everyday life, -WHO:Darragh O’Connor, Vice President Global Marketing at Transitions Optical}}The campaign focuses on young people and their experience with the brand, while simultaneously donstrating the stylish aspects of the Transitions range. It’s hoped the new campaign will engage new wearers as well as continue Transitions’ connection with its core customers.“What we have tried to do with this campaign is to show young people in their everyday life,” Transitions’ vice president of global marketing Mr Darragh O’Connor said.The campaign, which can be viewed on the Transitions website, also reiterates the comfort and protection Transitions lenses offer against UV and harmful blue light.General manager of the Asia Pacific region Mr Stuart Cannon said Transitions is a long established and trusted brand in the Australian market and that people of all ages and lifestyles used their lenses.“The ‘Live the Good Light’ campaign will further enhance our market awareness and highlight for past, current and new wearers of Transitions lenses the flexibility and adaptability of our range,” he said.