French brand FACE à FACE has released its European Spring Summer 2023 collection, with Eyes Right Optical exclusively distributing the new collection in Australia.
The chic brand’s designers drew inspiration for the new collection from the radical Memphis artistic movement of the 1980s which disrupted the minimalism of the time guided by their leader, Italian architect Ettore Sottsass.
“As Sottsass once said, Design begins where rational processes end and those of magic start,” the brand’s parent company, Design Eyewear Group, said.
The new Memphis collection features four models; Moves, Eiffel, Wisper and Cloud.
“With every model, one gesture, one energy: end tips shifted outward with Moves, the projected eye with Cloud, the construction of lines for Eiffel … the impetus is precise with offsets creating dynamism and volume,” Design Eyewear Group said.
“The nods to the Memphis artistic movement multiply and fit within the colour palette: geometrised materials contrast with full vibrant colours – bringing to life playful clashes designed as a game and a visual dialogue.”
FACE à FACE designers highlight the features of each model in the Memphis collection as follows:
Moves
- Handmade in France
- Three-tone acetate with an integrated flex hinge
- Two shapes: a small hexagon and a large panto
- Chromatic Lego
- End piece shifted outward
- Offset piece that reveals colour or transparency
- Staircase pattern to the very tip of the end tip
“The end piece shifted outward gives this design its full dynamism with zig-zagging geometric lines revealing a pattern that is as playful as it is sophisticated. Make room for mischievous mismatches with this chromatic construction set.”
Eiffel
- Handmade in Japan
- Titanium 4 mm
- Two shapes: a big panto and a small square
- Inspired by the Eiffel Tower
- Machined to reveal fine interrupted lines
- Evokes memories of Meccano
- Bright colours emerge from dark backgrounds
“Like a Meccano construction set, Eiffel recreates the aesthetics of the metal bars of the legendary Eiffel Tower. Fine lines in bright colours stand out against a dark background to further enhance the design. A playful and poetic design where lightness and sophistication meet.”
Wisper
- Handmade in Italy
- Two-tone acetate
- Two shapes: a small panto and a large hexagon
- Extremely slim line
- Subtle like a whisper
- Evokes flowing ink calligraphy
- Very pictorial end tip
“A pictorial gesture sets the tone for this very fine-lined design which appears to be carried by calligraphic energy. From the thick to the utmost fineness, the Wisper design floats within transparency and the limits of the perceptible: full and unbridled aesthetics pushed to its peak.”
Cloud
- Handmade in Italy
- Three-tone acetate with an integrated flex hinge
- Two shapes: a pilot rectangle and a large rectangle
- Eye rim projected forwards
- Vibrant colour revealed on the rim edges
- 6 bonding stages
- Construction used to resemble metal frames
“Wear colour with poetry and sophistication with Cloud. Like shadows that hides the light, a thin layer is projected forwards to reveal the bright colour of the eye rim. Advanced bonding and machining technology for a charismatic design.”
Design Eyewear Group creates and markets iconic eyewear brands, sold worldwide by quality opticians for more than 40 years.
“Great design is what defines all our brands. They are versatile and clearly positioned: from audacious French design to a clean cut Scandinavian look,” the group said.
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