The new Eyecare Plus website has won an Australian Marketing Institute (AMI) Marketing Excellence Award for Sydney digital agency, G Squared.
The new website, which incorporates online booking for Eyecare Plus – Australia’s largest branded group of independent optometrists – has been recognised by the AMI as the best in Service Revitalisation, New South Wales, after consolidating 60-plus websites into a single engine.
“Our digital presence has been significantly improved by this website and we congratulate and thank G Squared for their award-winning work,” Eyecare Plus General Manager Mr Simon Lewis said.
“A core pillar of Eyecare Plus is teamwork and this website brings all our members together online while retaining their own local identities. It’s the best of both worlds.”
According to the company, the new website lays the platform for the future e-commerce ventures and makes the centralised Eyecare Plus digital display and search advertising campaigns more powerful.
“Our mission is to create value adding services for members that would be difficult or impossible to create on their own – and this website is a powerful example of that,” Lewis added.
The revamped website also ranks highly on search engines ensuring Eyecare Plus members across Australia are prominent in search results in all geographic areas, resulting in more than 140,000 visits to the site during the past year.